Studying one pan-Baltic enterprise, I came to the graphs of consolidated sales and net profit:
My somehow trained mathematician eye saw similarity between net profit graph and possible derivation of sales graph.
So, I derived sales graph, calculating "growth of sales" and plotted it against the net margin graph:
It looked pretty similar, I checked the correlation:
Yap!
Conclusions:
1) Sometimes textbook cases work also in real life;
2) In rapid growth environment expense growth is not catching gross income growth, net margin improves;
3) During slowdown we are bad and late in cost cutting and downsizing back to sustainable expense levels, net margin shrinks.
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